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This website nkcendo.com has the following in the homepage, "At Hellman and Rosen Endocrine Associates, we have been providing patient-centered comprehensive diabetes care and endocrine services for over thirty years." We viewed that the webpage also stated " We provide both consultative services and, upon request, primary care for patients with diabetes or other endocrine disorders." It also said " Our outstanding Diabetes Education Program has been recognized by the American Diabetes Association for more than 12 years and is approved by Medicare for reimbursement." The header had Richard Hellman as the highest ranking search term. It is followed by Howard Rosen, endocrinologist, and diabetes which isn't as ranked as highly as Richard Hellman. The next words they used was endocrine. thyroid was included but might not be understood by search crawlers.